Evaluation - How did you use new media technologies in the contruction and research, planning and evaluation stages?

Evaluation
by: Raylott

Evaluation - What have you learnt from your audience feedback?

What have you learnt from your audience feedback? on Prezi

Evaluation - How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts? on Prezi

Evaluation - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Question 1 Evaluation

View more presentations from Raylott.

Final Video

This is my final edit of the music video, I am pleased with the way that it has turned out and it is definitely an improvement on my original edit, I am very happy that I decided to refilm everything.

Digipak

This is my final digipak, all of the images are from the same shoot that I did for my magazine advert, the front cover uses exactly the same picture so that it is recognised. I have tried to make the top half all line up so that when it is opened up it will look like a panoramic image that includes the two lads standing at either end. The back cover includes the tracks on the album so that the listeners know what songs they are enjoying. Also on the inside covers it says where they can find out more information about the band if they're really interested in them. It finally says 'Special Thanks...' to certain people as this is a common convention for the album cover. I am very pleased with this final product as I think it looks professional and definitely looks better than my original digipak as that didn't include many of my photographs. 

Magazine Advert

This is my final magazine advert, I am happy with the way that it has come out. I think that the fonts look good as they're professional but not too cheap looking, I think that the colour scheme is effective as it goes with the autumnal theme that is also kept in the video. I used a photo of the band to keep up their star image and I also thought the pose they were doing went well with the indie/country genre. The magazine advert is also very informative, it includes when and where it can be bought from so that it is easy for the target audience to know where and when they can get their hands on the CD.  It matches my digipak pages so that it is recognisable for my target audience.

Re-filming & Re-editing

Filming
I attempted to film with lego but struggled as it became frustrating to get the kind of shots I wanted and it really did not go with my the song at all, therefore I gave up with this idea. However as I knew I didn't have long left, due to my poor time management at filming, I quickly made plans with friends to spend a whole day refilming my entire video. By doing badly the first time around it gave me the drive to want to do well.

This images show me refilming in the park. Before filming I planned out all of the shots that I needed for my new music video, this way I would make sure I had plenty of shots and maybe even too many. Also when it came to the day of filming it meant I could get all of my shots done quickly and I got good quality scenes to use for my final product. As my friends are not proffesional actors they were a little nervous to act infront of the camera, however they did the best job they could and I really enjoyed filming them. The weather did become a problem as it was raining therefore we had to stop a few times so that we didn't damage the equipment.

Another problem was that the autumnness of the park did not quite fit in with the theme sunshine, therefore I chose the name 'Changing Seasons' for the album name to make sure this autumnal look wasn't too out of place.

I also then found some other friends to play the guitar for me and pretend to be the band, I also used them for images for my album covers and magazine advert. If I had, had more time I would have picked some other people as only one of them looked really convincing, this is obviously my fault for not managing my time perfectly.

I definitely knew after this filming that I had filmed a lot more than last time and I had plenty of shots and images to work with for my final product.

Editing

When it came to editing I found it fairly easy as I knew what I was doing anyway, I just needed to edit in a lot more shots and make the video more fast paced. After putting in my track and finding all of the shots I need and placing them into an order, I then moved everything around to make the video a lot more interesting.

As I had used the green screen I had the option of changing the colours on the background to make it more interesting and upbeat.

This printscreen shows the colours all put together in an order, I put them with changing colours to the tracks beat. This makes it look good when the viewer is watching it. I chose these colours because they were autumnal like the theme in the narrative of my video and also in my magazine advert and digipak pages.

In the track, small guitar riffs are throughout the verses, I used this too my advantage by interesting close ups of the band playing guitar to the music, I made sure that I timed it perfectly with the riffs. This is shown in the printscreen where the white images are.

To do this and to do the multi-coloured screens in the chorus, I had to learn how to use the chroma key for the green screen. Once I had learnt it, it was simple to do on every green screen shot. I spent a long time changing the chroma key so that the picture looked sharp and professional.

At the end of the video I used a slow motion effect, to make the ending of the video look cute and romantic to match the theme of the song and narrative of the video. By this I changed to duration of the shot of the couple hugging which made it go slower than the original video.

Re-film Ideas

Re-film ideas on Prezi

Editing

When it came to editing my video, I straight away noticed that there was not enough footage for me to fill out the video and make it look realistic.

I started by picking out the main shots and putting them in the order of the narrative I had thought out for my video, however it has turned out as too much of a short story. Then I added in the chorus' that were sung on green screens, I needed to take away the green from the green screen so that I could change it too white or an interesting background. As I had never done this before I asked a friend in my class to assist me and I quickly learnt how to change the settings for the green screen shots. However I came across the problem of shadows that had been caused by the extra lighting I used when filming. This meant that I could only leave the backgroud of the chorus black, which looking a bit dull and boring, thus it did not match the song. I tried to make it look a little more interesting by spilt screening it so that there were four of Matt singing in the chorus to make it seem a bit more upbeat.

A lot of my shots became to long when I edited them because I had got enough to fill the time, I even had to use some slow motion when it wasn't needed. This made the video look tacky/cheesy and really was not what I wanted of my video; it did not look professional.

I have learnt now that when I come to refilming I must take more shots, even if it seems like I am taking too many, it would be better to have too many to edit than too little.

Filming - Main

Wednesday 4th October
Before filming I made sure that I had permission to film at the manor pub round the corner from me. Luckily hey said it was fine as the time I went to film the pub was empty making it a lot easier to film the shots quickly. Then we moved to the park nearby and filmed the rest there. I had made sure that I had planned out all the shots I needed in my video so that it was easier when it came to editing. A problem that I did have when filming was the time of year as it gets dark quickly at night so I had to keep to a time schedule or I wouldn't have finished all of the filming. My other issue was the weather as it kept raining which meant we had to keep stopping until the rain had calmed down. After filming I wasn't too sure I had enough shots but as we ran out of time I had to stick with what I had.

Filming - Chorus

Wednesday 4th October
Started filming the chorus of the song with a green screen in college. When starting I wasn't sure how comfortable Matt would be with lip syncing in front of a character. It first I think that he found it difficult to concentrate as it can be quite embarrassing, however Matt got into it well it the final shots look quite good. I made sure that whilst filming it I did a lot of shots and repeated it over and over so that I knew I'd have at least one decent shot to use. I think that the shots for the chorus turned out well as I had plenty of shots to use.