Digipak Research

Digipaks are a style of CD, DVD and blu-ray packaging, they have a book style opening. They are usually used for a special addition CD, DVD and blu-rays. They cost more to make therefore companies can make more money from them. 

All digipaks will always include:

• a place for the CD/DVD/blu-ray 
• sometimes a bonus CD/DVD/blu-ray 
• for a DVD - synopsis of the film, for a CD - a track list on the back panel and lyrics/acknowledgements on the inside covers
• pictures that will relate to the DVD/CD so it can be recognized easily and more people are likely to buy it

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This is a digipak for the special addition of the film 'Saving Private Ryan' it in is a 6 panel fold out digipak that folds up and can fit into a box. The foldout shows photos and shots from the film so that people that enjoy the film could relate to pictures on the digipak instead of having something completely unrelated. The digipak includes the DVD itself, some newer digipaks may include both a DVD and blu ray for customers that would want both to watch. In this particular digipak it includes a special features DVD as an added bonus for the audience. The back of the digipak will include a blurb/synopsis of the film and also film reviews so the audience can see what others think of the film. 

This is a digipak of a CD album it is almost the same as the DVD digipak but has a few different conventions. It includes the CD and sometimes a bonus CD. On the covers and panels it will include a list of tracks that are on the album(s) with track numbers so that the customer knows what they're listening to or what track they may want to skip too. Usually on the inside it includes the lyrics of some of the songs and sometimes acknowledgments from the band that want to thank anyone that helped them work on an album. The images on the digipak will always relate to the band or the style of the album that they have created. It could use images from a music video they have recently created, making sure that everything they're promoting fits in together so the audience will be able to recognise their music videos, albums and adverts as being by the same band. This will help them to promote and make more sales.